Free Standing displays


Have you noticed those cardboard displays as you walk into a store? Of course you have.

Instinctively customers know that anything in a cardboard display warrants their attention. Time and money has been invested, and so the customer is immediately drawn to the shape and design of the display and they can't help but look at the images, the colours - and of course - the products .

And that is why we build displays.

Neilson Communications are experts in Free Standing Display Units (FSDU's). Designing many from the ground up – we achieve high visual Impact with displays custom designed for the retail location and floor space you have allocated.

FSDU's have many benefits.

• High Visual Impact designed to draw attention and awareness to your product.

• Guaranteed Monopoly of the POS Marketing Area – no sharing with competitors.

• Enables you to negotiate the best location within the retail outlet.

• Provides the retailer with extra shelving, an extremely valuable commodity.

As a result, FSDU's have been adopted by many retail outlets as an effective yet temporary solution to help their vendors drive sales when they have specific campaigns underway.

More examples of displays we have produced can be seen under the ‘Work’ menu.

If you have a campaign coming up and would like some ideas., please give us a call at Neilson Communications

Marrs Green – The World’s Favourite Colour

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In a press release from G. F. Smith we discover the World’s favourite colour. Marrs Green, named after Annie Marrs.

G.F. Smith ran an online survey that spanned over 100 countries worldwide.

People were asked to vote for most loved colour. With the global reach of the Internet, surveys were taken by varied cultures and continents, national borders and language barriers no longer defined the limitations of a survey, age brackets and social categories also contribute to the success of this survey. The project was one of the most ambitious and wide ranging investigations into colour preference ever conducted.

So what is your favourite colour?

Any child can answer this question in a heart beat. Adults tend to ponder the question for a little longer. Is this due to the impact of  society and advertising? Or the loss of innocence that comes with age?

Some of us never think much upon the question of our favourite colour with fashion and decorating industries making many of the decisions for us. However your favourite colour is always in the background guiding your choices without even being noticed.

Colour is very powerful indeed. It can influence our moods, decisions and the way in which we react to the world around us. Psychologists love to use colour as a tool to understanding the human race.

Colorplan – who have adopted the Marrs Green and added this magnificent colour to their paper range (now available for selection for your next print) talk about the changes in colour of paper throughout the last 80 years.

These colours capture the spirit of the age. With ‘Smoke’, ‘China White’ and ‘Bagdad Brown’ of the inter war years to bold and bright pops of ‘Vermillion’ and 'Mandarin’ as TV sets exploded into colour in the 1960’s, followed by the muted tones of ‘Mist’ and ‘Stone’ as the 1970’s backlash against 1960’s psychedelia placed more emphasis on the natural environment. (G.F. Smith 2017)

We are now in a different time again with the introduction of the Internet and global reach being able to obtain more accurate World Wide Polls. So what is the colour for the Digital age? The survey reveals Marrs Green. Selected from the selection closest to the average of the Overall favourite.

This, the 51st colour now added to the Colorplan range of papers, is available to all designers, brands and individuals.

Reference: PR - G F Smith Paper City and Worlds Favourite Colour.

Ask Neilson Design about using Marrs Green or your companies corporate colour, or about creating your own unique coloured stock.


Farcry - Nationwide, Multi-store Release

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Neilson Communications worked with the Ubisoft marketing team on a multi-store 'Far Cry 5' release.

We produced a collection of displays for four retail chains: EB Games, JB Hi-Fi, Big W and Target.

Combined, the displays were installed in over 960 stores nationally.

Each retail chain display was designed specifically to suit the display position and store size requirements.

In particular, the Big W "End-Cap" design was unique, with Neilson Design engineering the FSDU to suit the existing End-Cap shelving. 

All production was coordinated and completed to meet each install date over the launch period.

The displays, posters, header cards and 3-D backing cards maximised the respective store space and positions.

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News from the Source - 3D Optix

The latest advancement in 3D technology has landed down under and your Allkotes team is super excited for you to cast your eyes over Allkotes 3D Optix. Our latest innovation in 3D capabilities only compliments our previous and still available 3D technology. 3D Optix visually stunning patented lens technology is here to deliver with a real punch!! 3D Optix is the first of its kind to be on offer to the Australian market, so the time is now for exploring new market opportunities.

The idea of 3D Optix is to engage your creative skills by combining a shape or pattern into the background of your design coupled with the power of print onto a paper substrate using conventional printing methods. Get set to be amazed as our 3D Optix creates a real eye-catching illusion. Trust us when we tell you, that you would not have seen anything like this before on an offset printed sheet!!!

It doesn’t stop there, 3D Optix has the unique ability to shift colour or flip from colour to colour in selected areas. Watch as your printed colour changes from blue to red or black to white. It’s as easy as changing your viewing angle or flipping your printed piece to see 3D Optix transform right before your eyes.

Our very own 3D creative is standing by to help you with the artwork preparation, so don’t panic your Allkotes team has you covered. As an added service, and for a small cost, we can provide a GIF of your design with 3D Optix. This clever visual animation allows you to see and appreciate how your finished product will be seen.

3D Optix is a no brainer when it comes your next poster, POS piece, Header Card, DLX promo card, etc... We have also seen some amazing results with wine labels and FMCG brands using this technology.

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What's New in Paper

In 2017 two of Australia's biggest paper suppliers BJ Ball and KW Doggett merged, rebranding as Ball & Doggett. This has seen some changes to the industry with the phasing out of some stocks and the replacement of these with new stocks. We are keeping up to date with changes in the paper market and can help you with all your paper stock choices.

 Along with Spicers, Direct Paper, Stockman Paper, Paper Solutions and many more there are a wide range of paper stocks and surfaces for you to consider using. During the transition we are here to help you make the best selection for the best results for your individual projects.

Choice of stock can make a big impact on how your marketing materials are received in the retail environment. You can use your stock choice to communicate specific messages along with other specialty finishes and creative application.